H&M joins SA’s biggest online fashion destination!

When it comes to monumental fashion moments in South Africa, the day H&M announced it was opening physical stores in the country was one for the books. Finally, one of the most well-known retailers in the world was making its way here, no longer only accessible when catching a flight to Europe or America. 

As the years went by and more stores opened across the country – 28 to be exact – the next question on everyone’s mind was when the popular retailer would make its presence in the e-commerce sphere. Luckily, Superbalist slid into H&M’s DMs and made it all happen!

The two retail giants proudly announced in December 2022 that SA’s biggest online fashion destination would be the exclusive online home for H&M. Fast forward to February 2023 and they’re making it online official.

Shop all your favourite items from your screen to your wardrobe using the superb experience you know and love.

Get 20% OFF your purchase, sitewide, with Varsity Vibe!

First time buyer? Use code HMONLINEVIBE for R250 OFF when you spend R750 on your first purchase!

*T&Cs apply.